At Haven Creative, we’re obsessed with telling stories. Great storytelling evokes an emotional response, it has the power to move us, shape us, and form our actions. All of our projects, from logos to large-scale marketing campaigns, begin with a story and are crafted with artistic integrity; sweat equity, and lots and lots of Sospeso coffee (but that’s a different story).
When Chief Sharpe of the Waxhaw VFD reached out to us to produce a recruitment video for the department, we were thrilled to have the opportunity to work with the men and women who serve in the community we call home.
We wanted to find a creative way to tell their story and make the viewer care. We came up with the concept to show the “every day” life of a volunteer juxtaposed with the life of a firefighter in action. We pitched the concept to the Chief and he trusted us to take the vision and run with it. We found a like-minded creative soul in Jerod Chambers who helped us visually capture the story.
Here is the Waxhaw Volunteer Fire Department Video
It was a pleasure to get to know the men and women of the Waxhaw Volunteer Fire Department through the video production process. Each of them has a compelling reason for why they chose to join and we look forward to sharing more of their stories soon.
We hope audiences enjoy the everyday hero recruitment video and more importantly that it helps bring new recruits to the Waxhaw VFD family.
Everyone has a story to tell. What does your brand story say about you? Let’s talk!
Contact: Jeni Bukolt - jeni @ thehavencreative.com